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“Do I Really Need Three Packages / Tiers / Levels for Selling My Online Course?”
Yesterday I went live on video for an hour or so to advise my Unf*ckwithable Girlfriends on their online business endeavors. Aaaaaannnnndddd one of the things that came up was around pricing: Do I...
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The Competition Doesn’t Have Sh*t On You
There’s never been a person who went to school for accounting and said: BUT WAIT, I CAN’T BECOME AN ACCOUNTANT BECAUSE OTHER PEOPLE ARE ALREADY DOINGGGGG THATTTTTTTTTTT. There are plenty of people out...
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“Hire Me” versus “Listen To Me”
If you’re a freelancer, there are two different power dynamics: Hire me! Please hire me! I’m shitting my pants, over here, because I’m depending on you entirely and I’ll do anything it takes, even work...
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HAHAHAHAHAHAHAHAHAHAHA MISSION STATEMENTS. (Really?)
The other day I saw a Twitter bio that said something to the effect of: We craft effective solutions for your design needs. And I wanted to kill myself. Like, just up and off myself on the spot. This...
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$5 Discount or $5 Surcharge?
Would you rather get a $5 discount or receive a $5 surcharge? It’s the same change in price, just framed differently—and yet, I bet even the word “surcharge” just had you up in arms. LISTEN HERE,...
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The Three-Deadline Rule for Requesting Client Feedback
I’ve worked with a loooootttttttttt of kick ass writing clients over the years, and you know what’s always the hardest part? Never the writing. Always the logistics. If you do any kind of creative...
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The World’s Funniest Fucking Soaps, Uh, Ever
You should know that I have officially discovered THE BEST THING THAT’S EVER BEEN MADE (after Cards Against Humanity, of course) and I had to share with you because I don’t keep anything from you...
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Should You Offer a Payment Plan?
Yes—but only as a last resort. Put yourself in the buyer’s shoes: that $2,000 course you’re thinking about taking is COSTS APPROXIMATELY THE SAME AS A SMALL HORSE, however—that’s not to say you...
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Marketing Is Fucking Weird, Isn’t It?
Marketing is fucking weird, isn’t it? Everyone’s really anxious about it all the time, and it makes lots of people go into hiding and never, ever, ever want to come out. (I think they imagine others...
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There’s a Little Something I Like to Call: THE SUCK THRESHOLD
A few fun little facts you probably didn’t know about me: I was Captain of the volleyball team. Server of the Year. Certified as a referee. Played year round on a travel team to compete in regional...
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Dear Barnes & Noble: I Love You, But You’re Doing It Wrong
Raise your hand if you grew up going to Barnes & Noble, sitting there like a TOTAL EFFING CREEP right on the floor of the aisles, not so much reading, as much as fantasizing, as you flipped through...
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If You’re Making Less Than $300,000, WE NEED TO TALK
$300,000 sounds like a big fucking number, doesn’t it? But I have to tell you, that with the tools we have nowadays with the Internet, there’s almost no reason why you shouldn’t / can’t be making this...
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A Quick Piece of (Marketing) Advice for Every Broke, Newbie Entrepreneur Who...
So last night, I hosted my bi-weekly Unf*ckwithable Girlfriends Q&A chat—aptly titled “Ash’s Cocktail Hour” (for the record, a gin and tonic made an appearance!), and one of the questions was this:...
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NEWS FLASH: Emails Are Legally Binding Contracts. *&!^!)*@&%
HI, HAPPY MONDAY! You know it’s going to be a great day when you only got up to pee once in the middle of the night and then fell right back asleep. Why does this feel like I, personally, deserve a...
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“Do I Really Need a Formal Client Contract, Orrrr……?” (Answer: F*CK YES, YOU...
So based on yesterday’s blog post, where I’m all like, HEY EMAILS ARE CONTRACTS, HOLY SHIT, you’re probably wondering if you need to bother with a formal contract at all. In fact, you’re probably...
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Things Went Terribly, Horribly Wrong and Now My Client or Customer Wants…A...
THANK VODKA this isn’t going to happen a lot (because I know you, and I know you’re excellent at what you do) but every once in a while you’ll start a project with a client who is literally from Mars,...
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You Hired Someone & Now They’ve Gone MIA. How Do You Get Your Money Back?...
Well this little treat happens more than we’d all like. At some point, as you grow your business, you’re going to hire independent contractors to help you out: maybe it’s a new web design, or copy...
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KEEP YOUR EXPENSES SEPARATE OR DIE. (I Think That’s What the IRS Said?)
Here’s a totally-weird, slightly dizzying fact: Did you know that the moment you accept money in exchange for a service or product, you’ve automatically created a sole proprietorship in the eyes of the...
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How to (Naturally!) Transition Into a Good-Natured Sales Pitch Over The...
It’s the moment you’ve been dreading. You’re there, on the phone. It’s almost time to wrap up. There’s THE awkward silence. You know you’re suppose to try and sell them some kind of 3-month package—or...
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Every Item On Your To-Do List is a Miniature Contribution To the World (Does...
You know, after the Vegas shooting, I thought a moment of silence, here on the blog, would be appropriate. Every time a tragedy like this occurs, I am reminded of how insignificant everything else is....
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