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“Getting On the Phone With Clients Makes Me Want to Projectile VOMIT”
“Let’s hop on a call” strikes VAMPIRE-LIKE-TERROR into the heart of new business owners and experienced ones alike. When I took a survey asking why, here were some of the answers: Just puhleezze buy...
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Freedom from the overwhelm: It’s a thing, and it’s possible. I shit you not.
The other day my project manager and I were talking about a project I really wanted to work on. Doing so, however, would require me to show up every single week at the same time. “Are you sure you want...
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Make Something That Matters
Things aren’t always what they seem. An email list full of 100,000 people is meaningless if only 100 of those people open the emails. Similarly, an email list of 100 people, with 100 of those people...
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Creativity Doesn’t Need an Ulterior Motive
The other day someone took note of my new daily blog post. “You’re launching something big,” they said. “No,” I replied. “I’m just a writer.” We’ve gotten so used to there always being an ulterior...
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Where’s The Money, Honey?
You ever walk through the first-class section of an airplane and think, “Who are these fucks?” I’ll tell you who they are: The people that make up to 50% of an airline’s revenue. Fifty percent! Which...
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You Aren’t Obligated to Be the Same Person You Were Five Minutes Ago
So often, we make choices based on “what feels right for us.” To most people, that sounds like sage advice. You’re “being true to yourself,” after all. What we don’t consider, however, are the...
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What Do You Believe? Package THAT.
Everyone wants their ideas to spread. This is what marketing is all about. What is often neglected, however, is that you have to have an idea first. Everyone’s trying to sell “design” or “copywriting”...
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There’s a Difference Between Being Proud of “The Work You Do” and Being Proud...
Floating through life, without ever thinking about much, is way too easy. You could plow through your to-do lists, keep your head down, busy yourself endlessly, and then wake up in twenty years and...
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How Do You Make People Care About Your Work—Even When Your Work Is Lofty,...
I’m working with a client, right now, who wants to sell emotional intelligence. That’s the result you get when you work with her. EQ, instead of IQ. And emotional intelligence is actually really,...
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Perhaps This is What Entrepreneurship Has Given Me Most: It Has Taught Me How...
The men came with trucks. To the naked eye, they looked like movers. In and out they passed the length of the trailer, hurriedly, sweatily, carrying boxes upon boxes back and forth, like ants. “Can I...
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Working Yourself to DEATH: A Twisted Badge of Honor Reserved for The People...
I remember when I was a little girl, I had a brilliant way of dealing with problems: Take one slice of American cheese. Fold it into fours. Pile two squares onto each cracker. Get as many crackers onto...
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Sometimes “It Is What It Is” = Best Business Policy of All
Yesterday I stumbled across a website called—are you ready for this? Yoga For Bad People. Now, when you just read that, you either had one of two reactions: 1) Fucking love it. 2) Not for me. And that...
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Trust The Shit Out of Yourself, Alright? You ARE the Exception.
“That’s the exception, not the rule,” is a tragic piece of advice. As any leader knows, “be the exception, not the rule,” is how leaders are born in the first place.
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Sometimes, It’s Easier to Lie to Yourself, Than Do the Work
If you were overweight and believed that you simply didn’t have the “genetics” to be slender—do you think you’d ever try? The stories you tell yourself aren’t your truth—they’re your shackles. So, what...
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Prices Are Little Facts, My Dear: A Love Note to Anyone Having Trouble...
Money is important, and you can’t run a business without it. BUT WE LOVE TO PRETEND LIKE THAT ISN’T TRUE. I had an incredible meeting with a new business owner yesterday except I was her client instead...
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Burnout Doesn’t Come From Your Business
At one point or another, you’ll question your work. You’ll question what you do, and whether you like doing it, and you’ll wonder if you’re on the right path, after all. At one point or another, you’ll...
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Pleasure Doesn’t Need an Appointment
In the mornings, I let myself linger underneath the covers, twisting the full, fluffy comforter up and around my face, letting my feet dance in the cotton. It feels so good, to slide your soles through...
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Let’s Get One Thing Straight: There’s Only One Way to Stand Out from the Sea...
Everyone wants to stand out from the sea of sameness—a phrase I coined years ago, right here on this blog, when the Internet first started teetering toward “me, too!” syndrome. Ask most people how to...
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The Noodle Test: Is Your Business Idea Any Good?
When you’re weighing out your business ideas, do not cave to the pressure of having to do something new. You do not have to be the first—you just have to be the only. There’s a difference. If you think...
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Self-Promotion Doesn’t Have to Turn You Into a Self-Absorbed A-Hole
It’s a funny thing, promoting yourself. I’m fairly certain most people would rather have a perfectly minty molar ripped violently from their mouth, using a rusty tool from the 1950’s, performed by a...
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