You need a brilliant name.
For your business. For your service. For your product, your book, your BIG IDEA.
And you’re stressing yourself out about it (big time), because everyone knows that the name is everything. It’s the difference between a click or not. A second glance. A spark of interest. A decision to read more, learn more, hear more. And a big factor in whether or not a customer falls in love with you.
Except most people leave the name as a last minute detail. “I’ll figure that out later,” they think, telling themselves that the important part is the quality of what they’re doing. The name becomes an afterthought—something they tack on once they’ve got the rest.
But the name is a first impression, and first impressions must be nailed.
It’s the jaw-dropping cocktail dress, the alluring, looks-could-kill smile, the captivating opening line of your work.
Which is why you can’t afford to be commonplace. Average. Humdrum. Cliché. Or our worst enemy of all—boring.
Good news: You don’t have to be creative to come up with a creative name.
When you register for this 90-minute online workshop, we’ll sit down in front of a blank page together, and I’ll walk you through my very own process for brainstorming catchy, creative, captivating names for my clients and my own business. We’ll go through several examples together, transforming a selection of boring, bland, entirely commonplace names into irresistible, magnetic, bewitching HELL YES brands. By the end, you’ll have a whole notebook full of creative naming techniques that you can take to the drawing board…or straight to the bank.
P.S. You’ll use this again and again and again—probably even more than your favorite pair of underwear. (Don’t lie, everybody has a favorite pair of underwear.)
P.P.S. Of course it’s recorded and sent out afterward.
REGISTER AND ATTEND MONDAY’S NAMING WORKSHOP
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